They say, about “tough love”, that it may not be the love you want… But it’s probably the love you need.

These days, it seems that Tough Love has become another platitude in the 21st century lexicon of watered down phrases. Some lean into the tough more than the love. Others, use Tough Love as license to deliver blunt, tactless criticism to friends, coworkers, family, and partners; insensitive to their struggles or limitations, and forgetting that Tough Love is nothing without… Love.

When delivered with love, as the dominant motivator behind the words, the message will land 100% of the time. Remembering to fuel your words with love will affect your choice of words as well as the manner in which they are delivered. With care, respect, patience, and of course… Love.

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