One of the seven-part series of podcasts connected to our 2017 TRENDS publication. It is not enough to act on instinct or gut feelings. The most successful marketers rely on the facts to work smarter and more efficiently, and your company may unknowingly be sitting on a gold mine of data. This episode delves into “Business Intelligence,” the process of using collected data to inform decision-making across an organization. By breaking down the silos between marketing and sales and sharing information, businesses can connect key data points to identify new engagement touch points, uncover new revenue stream opportunities and improve the customer experience. Discover how to close the loop by leveraging your company’s data.