The podcast hosts were both influenced in their businesses by Seth Godin’s book Tribes: We Need You to Lead. In his book and in Ted talks on the subject Seth Godin discusses that a tribe is “any group of people, large or small, who are connected to one another, a leader, and an idea.” This podcast talks about how Seth’s ideas can be applied to building your law practice by thinking of yourself as the leader of a tribe that will follow you by writing and talking about certain topics from a consistent, strong viewpoint. Scott and Oscar break down the steps a lawyer can take to try and become a leading voice in particular legal niche and by doing so, enhance their practice.