Most businesses underestimate the power—and the trap—of training AI algorithms in their marketing. Sheldon Poon, a pioneer in performance marketing, reveals how the shift from creative storytelling to engineering precision is transforming digital advertising—and what you need to do to stay ahead.
Sheldon shares his surprising journey from classroom teacher to tech-driven marketing strategist, illustrating how early adoption of AI and engineering principles led to explosive ROI — with some campaigns returning over 12x the ad spend. He explains why today, nearly 80% of advertising success hinges on understanding data, automation, and training the algorithms, rather than just creative ideas. You'll discover: how to properly train and optimize ad algorithms, the pitfalls of common automation tools, and how platforms like Meta are evolving from crowded innovation to potentially overhyped territory.

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