The B2B Revenue Executive Experience

Episode 39: Brian Burns on 5 Things That Make a Demo Great


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Demos play a critical role in every sales process. Oftentimes, just being prepared to give a demo isn’t enough. Sales professionals need to be mindful of other factors besides knowing their products to have their demo be a success.

Brian Burns, host of The Brutal Truth About Sales & Selling, sat down with Chad Sanderson, Managing Partner, Value Prime Solutions, to discuss five things that make a demo great.

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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
  • Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
  • Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
  • Episode 301: From Tech Sales to Business Conversation with Eric Shaver

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