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Episode 39: Bye Bye Bounce Rate, Bounce Rate Bye Bye
When I’m asked to evaluate a website I always ask for access to Google Analytics, GA, (other analytics packages are available) so that I can get a feel for how the site is performing. After all, if it’s performing well then there’s probably little to gain from tweaking the website but if it’s not performing then the website needs to be fixed BEFORE any more marketing takes place.
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By Andy PoultonWhen I’m asked to evaluate a website I always ask for access to Google Analytics, GA, (other analytics packages are available) so that I can get a feel for how the site is performing. After all, if it’s performing well then there’s probably little to gain from tweaking the website but if it’s not performing then the website needs to be fixed BEFORE any more marketing takes place.