In this episode, WoodChat speaks with Joseph Lawrence as he approaches one year leading Australian Forest and Wood Innovations (AFWI). Joseph discusses AFWI’s national strategy and how the institute’s work aligns closely with FWPA’s mission to strengthen Australia’s forest and wood products industry.

Joseph shares how his background in engineering, higher education and government shapes his approach and why coming in from outside the sector offers a fresh lens on collaboration. He talks about the cultural differences between universities, industry and government, and why bringing these groups together is essential for coordinated research efforts. He highlights the opportunity for AFWI and FWPA to work side by side to drive meaningful industry impact.

We explore AFWI’s four strategic priorities along with the science that underpins the wood products industry’s position as an advanced manufacturing sector. Joseph also speaks about the additional work that supports this, including regional development, capability building and long-term investment.

The episode also covers carbon value, net zero opportunities, and how AFWI and FWPA can collaborate on research, innovation and industry transformation to strengthen environmental and economic outcomes across Australia.

Theme tune: 'Macaroon 5' by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/). Artist: audionautix.com/