As a health tech company in the insurance space, BeniComp provides organizations with innovative and forward-thinking solutions to sustain the health of their workforce. In this episode, I spoke with a marketer! Francisco and I had a great conversation around ways BeniComp is able to leverage their team of internal clinical experts to generate marketing content that garners trust. He also provided his take on discovery call framework for salespeople and ways to align BeniComp’s value proposition to their client’s long-term goals. Franciso’s passion is healthcare and he has been named a 2020 Rising Star by Workplace Benefits Rennaisance.