In this episode, we’re joined by Cole Roberts – wedding photographer turned founder of one of Europe’s biggest photography conferences, Way Up North. Cole shares how he started out as a wedding photographer, what inspired him to create WUN, and how he’s kept it relevant for over a decade. We talk about the power of creative community, the importance of inclusion in the industry, and how photographers can build something that truly lasts. Plus – he teases a few secrets about what’s coming next!