Dr. Micheal Troyer and Anna Steinfest will help you answer the following questions:

• When you see employees making decisions that are hurting the business, themselves, the team or the customer, what can you do? 
• Do they understand what they have done? Are they thinking about the implications of their actions? Or do they just don’t care?

They will give you tools amongst which is CRMR (Communicate  –  Reinforce  –  Measure  –  Reward).
And if they just don’t care? 

Show them that they got on the wrong bus and help them find a better bus route for them – just not the route that your firm is on.