Today on Memorable Marketing, Bart speaks to Niels Møller, the Group CEO at Mondaine Watch Ltd. Mondaine is a leading Swiss watch company with a strong focus on sustainable manufacturing.

Here, the pair talk about how Mondaine was still marketing during a global crisis, more specifically, the COVID pandemic. This ended up being a company turnaround, as Mondaine implemented a crisis marketing strategy and continued business as usual. As a result, Mondaine gained market share during the COVID pandemic compared to its competitors. 

Niels further explains the components that makeup marketing. According to him, marketing is everything. Aside from the 4 P’s, it also includes sustainability and people. This is because, without the right people, a marketing message cannot be executed. Only with all these elements working in tandem will businesses be able to succeed.

Niels’ experience mainly revolves around working with fast-moving consumer goods (FMCG) and designer furniture and jewellery. Currently, in Mondaine, he is taking care of the marketing strategy, the value chain, the sourcing, as well as production.

Niels also highlights some brands he admires and is inspired by, such as Rolex, which has become so desirable that it is no longer a retail company. Another brand he mentions is Louis Vuitton, which recently bought out Tiffany & Co.

Finally, Bart and Valeriia wrap up the podcast by discussing how being brave and sticking to a marketing strategy, even in economic downturns, is something brands should consider.

Memorable Marketing by MediaGroup is a series of interview podcasts with leading senior marketers, holding free-ranging conversations on their careers, outlook and interests. If you want to discuss your business's marketing strategies with MediaGroup, feel free to contact us at: [email protected].