People respond to stories, even when they’re buying software. Join Doug Landis, Growth Partner, Emergence Capital, as he describes how good communication is at the heart of sales productivity and enablement. First learn from your customers how to tell a story that matters to them — not one that's mostly about you. Then thoroughly battle-test your messaging and positioning to determine what lens you should actually be speaking from. After all, tools and technology can get you to a customer, but what you say when someone responds is the difference between signing a deal or hearing, “Maybe later.”

Guest: Doug Landis (@douglandis)
Hosts: Kevin Micalizzi (@kevinmic), Lynne Zaledonis (@lzaledonis)

Related resources:

• A Day in the Life of a Salesperson http://sforce.co/2oS6zcW