OnyxQueen Media CEO, Renée Lowe, discusses differences between Paid Media and Earned Media.

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Key questions for this episode:

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What is your marketing plan? - Paid media will include you doing advertising to put your brand in front of your audience.

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What are your advertising goals? - This will determine your sales outcomes and also the future of what you put money towards for future ventures.

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Who are your target audiences? - Determine who you are trying to sell your brand to...is it young people? Older people?

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