Feeding students’ appetite for omni-channel doesn’t have to be ‘oh my’. RNL’s Raquel Bermejo and StudentBridge CEO Jonathan Clues give a crash course on the multiple sources students use in their college search. Plus, implementing an omni-channel strategy is like composing a symphony, so higher ed marketing maestro Jose Mallabo also stops by to share practical tips based on the 2023 E-Expectations Trend Report.

The hosts answer:

• What information sources do students use?
• Do students really read email and brochures?
• Isn’t social media enough?
• What trends should our team prepare for?

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2023 E-Expectations Trend Report

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