For this week’s episode, Pat and Mpumi sit down and dive into the PR world with Njongo Mato, a specialist in Public Relations. The conversation goes deep into some of the inner workings of the industry.

The first aspect discussed is the meaning of PR. Thereafter, our hosts and guest touch on how the younger generation thinks achieving success is easy and that it can be attained by skipping steps. It seems as though the upcoming youngsters don’t care about their craft.

To close off the discussion, they touch on working with social media influencers and question whether brands that invest in them are actually getting any value in return for that investment. Since prices are seemingly freely decided by the influencer themselves, the question of whether the industry should be somewhat regulated rises. There is much more to uncover in this episode.