The Digital Pulse Podcast

Episode #39 Spotify raising prices again, Walmart enters the metaverse & 2024 Politcal ad spending outlook

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What is up everyone my name is Chris Clark and welcome to episode # 39 of the digital madvertising pod cast! Its Monday June 3rd so lets dig into the top news stories in tech and marketing today. 




  • Spotify's Announcement: Spotify has announced a price hike for its U.S. customers, marking the second increase within a year.
  • Effective Date: The new pricing takes effect in July for existing subscribers, while new subscribers will be charged the updated rates immediately.
  • Walmart: has launched an immersive shopping platform called Walmart Realm, aimed at enhancing the virtual shopping experience.
  •  The debut was announced by Chief Marketing Officer William White via a LinkedIn post.

    • Record-Breaking Spending: The 2024 US election is set to be the most expensive in history for political ad spending, with projections exceeding $12 billion according to eMarketer.
    Challenges in Political Advertising

    • Misinformation Concerns: With rising concerns over misinformation and disinformation on social media platforms, there’s a need for more trustworthy advertising channels.
    • Limited TV Inventory: The limited availability of TV and connected TV (CTV) inventory has driven up prices, making these options less accessible for many campaigns.

      • Digital Out of Home (DOOH) Advertising

      • Trust and Reach**: Digital out of home (DOOH) advertising emerges as a strong alternative due to its combination of trust and broad reach. According to a study by The Harris Poll for the OAAA, 73% of consumers have a favorable view of DOOH ads, compared to lower rates for other media channels:

        •   - Television/Video: 50%
          - Social Media: 48%
          - Online: 37%
          - Audio: 32%
          - Print: 31%
        Advantages of DOOH
        - **Non-Invasive**: DOOH is less intrusive, coexisting naturally within everyday environments like highways, malls, gas stations, gyms, and restaurants.
        -Targeting Capabilities DOOH provides significant scale and targeting options to reach specific voter segments effectively.
        Visit us at www.digital-ignite.com

        This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
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