One of the seven-part series of podcasts connected to our 2017 TRENDS publication. We all want instant gratification on the go. Be it directions, sports updates or restaurant recommendations, today’s consumers rely on their smartphones for the solution and are becoming more comfortable than ever talking to their phone. In this episode, our Optimization Specialists, Maggie Babuder and Michael Laskowski, stop by the thunder::cast studio to discuss how advancements in artificial intelligence are impacting how consumers seek out information, how search results are displayed and how they make purchases.