Does any of this "advice" sound familiar to you?

• Just start a business.
• Just freelance. 
• Pursue self-employment.
• Monetize a hobby and make it full-time.

If someone is unemployed, searching, and scared, this is what they often hear. 

Unfortunately, most small businesses fail and random visibility ≠ success, trust, new clients coming in, etc. 

Business gurus sell you using a familiar formula:

You're doing _________ wrong.  →  But I know the secret.  →  And it's simple.

🤔 Is it though? Let's explore...

BLS stats on business failure: https://www.commerceinstitute.com/business-failure-rate/

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Sara's award-winning biography of Dag can be found on Amazon: https://www.amazon.com/Decoding-Unicorn-New-Look-Hammarskj%C3%B6ld-ebook/dp/B0DSCS5PZT

Her forthcoming project, Simply Dag, will release globally on July 29, 2026. 

#businessfailure #badbusinessadvice #randomvisibility #salestactics #caveatemptor