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Episode 39: Why iOS14 Will Change Your Facebook Ads Strategy
In June 2020, Apple announced there will be changes to the iOS 14 update that will require that all apps in the App Store show a prompt to iOS 14 users in accordance with their AppTrackingTransparency framework. What does this mean for advertisers? What is the issue with Facebook? In this episode, Chris and Ryan review the impact of the changes, discuss the disagreement with Facebook, and share ideas to help you evolve your advertising strategy for these new privacy laws.
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By Chris Casale & Ryan Smith
5
88 ratings
In June 2020, Apple announced there will be changes to the iOS 14 update that will require that all apps in the App Store show a prompt to iOS 14 users in accordance with their AppTrackingTransparency framework. What does this mean for advertisers? What is the issue with Facebook? In this episode, Chris and Ryan review the impact of the changes, discuss the disagreement with Facebook, and share ideas to help you evolve your advertising strategy for these new privacy laws.