Have you ever seen the movie "When Harry Met Sally"? There is a famous Restaurant Scene where Harry and Sally are talking about relationships and Sally starts to act out a Fake Orgasm. A lady in the diner (Rob Reiner"s Mom in real life) says "I'll have what she's having". That iconic scene shows how people act vicariously through other people's actions or successes.

You can create a buzz about your product or service by getting people to order what others find success with...

* Spotlighting Successes

* Prophetizing Profits

* Renting Resources - Build a Team

In this episode, I will define 3 "Dont's" and 3 "Do's" to help you build the success of your products and services, but sharing success stories of your clients and users.