Talking Points

• Making a tolerable package. 
• What is the timeline from concept to car lot?
• Maintaining a flexible design concept.
• Analyzing mega trends across decades.
• The milestones in creating a car.
• Understanding your market to help dictate specialty design elements.
• Verification milestones that allow cross-department collaboration on usability.
• Reaching a design freeze.
• Incorporating hundreds of parts from just as many suppliers.
• The demands of making a car every 5 seconds.
• Balancing dreams against your interior check book.
• Accounting for international cup sizes.
• Does a feature belong on the steering wheel or the Manhattan Space?
• Intuitive design that stylishly accommodates multiple functions.
• How the digital display has changed the delivery process of usable information.
• Don't overlook touch!
• Constraints and intricacy of industrial design.
• Autonomous cars shifting our focus from outside the windshield to inside the car.
• What would you do if you didn't have to drive your car?
• The human fascination with the automobile.
• From cigarette lighters to USB ports in just a decade.
• Thinking about the backseat.
• What everyday features are still being overlooked in a car.
• Working with a design from another era.
• How many people does Amko need to get design approvals from?
• Tying in market research to design.
• Does the CEO really know what he is talking about?
• Designing for wildly different generations.
• What tools are used to keep so many projects across so many teams in motion and on time.
• Solving problems while you sleep.
• Cooking and the act of creation.