Because of a travel delay, Scott was unable to record today's episode on Act Three of storytelling. That will be here for you tomorrow -- in the meantime, here's an encore episode:

The terms “differentiation” and “distinction” are NOT interchangeable, according to Scott McKain - and it’s vital to know why.  In this program, he enlightens us about the Pyramid of Distinction, why “Level One: Sameness” is about price, and why you can’t get to “Level Three: Distinction” unless you have something compelling that sets you apart from the competition.