Episode 395 | Why Story-Selling Doesn’t Work If You’re A Bad Storyteller

00:00 Intro

03:00 The article

04:30 Examples of bad story-tellers

05:48 The Book - "Building a Story Brand" is highly recommended

08:00 The connection

11:06 Unlock the emotional side

15:00 Many times when people are a bad story-teller its because they are focused on the wrong thing

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