Breaking MedTech: 1099 vs. Direct Reps – What’s the Best Sales Strategy for Small MedTech?The debate never ends—should small MedTech companies rely on 1099 reps or invest in hiring direct? In this episode of Breaking MedTech, Mark and Ryan break down the pros and cons of both approaches, the challenges startups face, and how the right strategy depends on your growth goals, budget, and ability to support a sales team.At the end of the day, there’s no one-size-fits-all answer—but here’s what we do know:- A hungry, full-time rep who sells every day is a major advantage.- Digital marketing and automation can massively extend your reach.- The best path is pairing a strong sales rep with modern tools to scale smarter and faster.If you’re a small MedTech company trying to figure out the best way to grow your sales, this episode is for you.