In episode 4 of the Management Learning Podcast we ask the question "Are sales conversation difficult?"

Host, Louise Winters, is joined by Paula Tasker and Gordon Borer who share how they approach sales conversations. We cover what can put you under pressure when you're working in sales and how to ease that pressure; how to listen and follow the other person's agenda and how to open a conversation.

Takeaways from our guests (listen in at ~27 mins):

> Gordon's takeaway: Keep this question at the front of your mind "How can I help?"

> Paula's takeaway: When you pick up the phone it's not about you, it's about them. It's about letting them get their problem across to you.

Photo by Gabriel Gonzalez on Unsplash.