Every year, we seek to truly understand what South African consumers really want from loyalty programmes in terms of the benefits they have to offer. Whilst some results remain the same year on year, such as cashback consistently being the most sought after benefit, we are particularly interested in what other benefits appeal to South Africans.

In this episode, Amanda Cromhout talks about the benefits that Sout African consumers most enjoy.

To download the 2019/20 Truth & BrandMapp Loyalty Landscape Whitepaper simply click here.

Happy listening!