Bond.  It's many School PR professional's favorite 4 letter word.

Bonds are a necessary tool to achieve the needed funding for construction and other capital projects in school districts.  They can be stressful, intimidating and heartbreaking.  They can also be points of success to rally community members to come out and support public schools.  Negotiating the political landscape can be tricky, and explaining tax increases and decreases can sometimes feel like you're explaining complex math that you barely understand yourself.

In episode 4, Erin talks with Corey Ryan, Chief Communications Officer in Leander ISD, near Austin, Texas.  In his career in school PR, Corey has worked on multiple bonds, some with success, and some with learning opportunities.  Join us, as Corey shares his lessons learned and interjects a few Seinfeld references for good measure.