You may not know her name but chances are you’ve see her work. Brittany Pickrem is THE branding expert. Locally she’s worked on brands like the a International Jazz Festival and the IWK Children’s Hospital . Globally she’s worked with Lionsgate Entertainment and on The Wendy Williams tv show. She talks to me today about the do’s and don’ts of branding.

Golden Nuggets:

-Your brand=your sales force.

-Your brand is how you show up to the world.

-Good branding will repel certain people, those that are not your customer base.

-Listen to find out all of Brittany’s key insights and all the cool things she’s up to.

Producers: Tanya Chedrawy & Michael Boyd

Host: Tanya Chedrawy tanyamedia.com 

Guest: Brittany Pickrem

Recorded through the facilities of Podcast Atlantic

Sound Recording and Editing by Michael Boyd of Podcast Atlantic

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Music Far Away by Pre Kiilstofte

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