Competitive advantage is not about having more revenue, patients, social media followers, or locations than other practices. That’s comparison. Your patients will determine your competitive advantage. How do you get patients to consistently choose you over alternative practices? Once treated, will they continue to choose you? Will they send their friends to you? Forever?

This is the second in my series focused on helping your business succeed and thrive in uncertain times. To stay on course during periods of change and disruption, you’ll need a clear strategy to serve as your compass. This strategy should center around creating and maintaining your competitive advantage.

In this episode, we’ll discuss specific action items for addressing the above questions, and in doing so, create a powerful strategy for your practice.

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Podcast Website: https://thepracticeofbusiness.buzzsprout.com