B2Bsides – Episode 4: Burn the Playbook

This one is all about ditching the formulas and fake frameworks. Forget the so-called proven playbooks. What actually works in marketing is curiosity, courage, and doing the work.

Inside:

• Why chasing playbooks keeps marketers stuck

• Katie Srinivasan on adaptability over age

• Adam Singer on why AI will not save broken marketing

• Book and music picks to keep your edge sharp

• A quick rant on what should not be on LinkedIn

👉 If you are tired of cookie-cutter advice, this episode is for you.