With Simon Comins, Commercial Director, Superdrug, and Gill Smith, Managing Director, The Perfume Shop
We discuss commercialising branded content and whether it can self-fund, as well as exploring other methods of tracking ROI. Simon and Gill give us examples of successfully monetising content through third-party revenue streams such as advertising and circulation.

With Simon Comins, Commercial Director, Superdrug, and Gill Smith, Managing Director, The Perfume Shop We discuss commercialising branded content and whether it can self-fund, as well as exploring other methods of tracking ROI. Simon and Gill give us examples of successfully monetising content through third-party revenue streams such as advertising and circulation.

Episode 4: Can you justify investment in content marketing? Can it self-fund?

If you don't know how to create engaging content, your business might not be made to last. We know, that sounds daunting and that's why we are here to help! The Content Talks podcast speaks to senior professionals about how they measure their content and create self-funding models. 
These industry leaders will help you understand how to create genuinely great and valuable content that resonates with your consumers, rather than throwaway promotions, and ultimately, they'll help you improve your return on investment. 

From CEOs to marketing managers, get inspired by our conversations on Content Talks. Watch the series online and download extra exclusive episodes on your preferred podcast platform.

Business

Marketing

Management

If you don't know how to create engaging content, your business might not be made to last. We know, that sounds daunting and that's why we are here to help! The Content Talks podcast speaks to senior professionals about how they measure their content and create self-funding models. These industry leaders will help you understand how to create genuinely great and valuable content that resonates with your consumers, rather than throwaway promotions, and ultimately, they'll help you improve your return on investment. From CEOs to marketing managers, get inspired by our conversations on Content Talks. Watch the series online and download extra exclusive episodes on your preferred podcast platform.

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Episode 4: Can you justify investment in content marketing? Can it self-fund?

Episode 4: Can you justify investment in content marketing? Can it self-fund?