Whilst sales revenue is a critical part of growing your business, margin is the variable that will make your company profitable or become cash-strapped over time.

Upscaling must be profitable in order to be manageable, and the only way to ensure you run at a profit is to focus on margin.

Margin overall is critical to monitor, but when you drill down into products/services and margin by customer, you will get an important insight into what is really happening in your business.

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