Episode 4: Crafting an Authentic Brand

We’ve discussed how marketing is different for small businesses, especially for sole-proprietors, and crafting an authentic brand is of the utmost importance. On today’s show, I’ll talk about what an authentic brand is and how you can craft your own. Have you listened to episode three: Branding in Private Practice? I suggest you do and complete the suggested homework before jumping into the content of this episode. 

You don’t want to miss: 

• Defining an authentic brand
• How-To craft an authentic brand yourself
• Introducing a brand promise  

Links & Resources:

• Have a burning question? Ask me!
• Yours truly on Instagram: @theopenbookchat 
• My Website: The Open Book Chat

Suggested Homework:

• Download and complete my free guide: Starting Your Brand Journey

Make sure you hit SUBSCRIBE so you don’t miss out on any of my brand marketing lessons, coming up soon.