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Episode 4: Crafting Your Business Message with Guest Norman Agatep
Veteran all-around advertising and public relations man Norman Agatep shares his views and recommendations on how businesses can craft their messages in this complex, multi-platform world. Agatep is the president of two professional associations in the Philippines: The Public Relations Society of the Philippines and the 4As Advertising group. He is the president and managing director as well of Grupo Agatep which services both advertising and PR clients.
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By Severino R. Sarmenta Jr. PhDVeteran all-around advertising and public relations man Norman Agatep shares his views and recommendations on how businesses can craft their messages in this complex, multi-platform world. Agatep is the president of two professional associations in the Philippines: The Public Relations Society of the Philippines and the 4As Advertising group. He is the president and managing director as well of Grupo Agatep which services both advertising and PR clients.