<p>In this episode, our host Seb Munden is joined by Kieley Taylor, Group M and Brian O’Kelley, Scope 3. In this discussion, they cover topics such as the importance of the carbon footprint of a global media plan, Group M’s media decarbonisation framework and how Scope 3 can help companies factor carbon emissions into every business decision.</p>

In this episode, our host Seb Munden is joined by Kieley Taylor, Group M and Brian O’Kelley, Scope 3. In this discussion, they cover topics such as the importance of the carbon footprint of a global media plan, Group M’s media decarbonisation framework and how Scope 3 can help companies factor carbon emissions into every business decision.

Episode 4 – Curbing Emissions from Media Planning & Buying

This podcast series will build towards the Ad Net Zero presence at Advertising Week New York in October, as industry leaders talk to Ad Net Zero Chair, Seb Munden, and Stephen Woodford, CEO of the UK’s Advertising Association, about the international ambitions for Ad Net Zero, and how we can make every ad a green ad by 2030 to help the world in its efforts tackle the climate crisis.

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Episode 4 – Curbing Emissions from Media Planning & Buying

Episode 4 – Curbing Emissions from Media Planning & Buying