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Greg and Stephen discuss chapter 3 of the book “Customer Satisfaction”, which starts with the question “Why isn’t customer satisfaction getting better, given all the work we’ve put into measuring it”. The secret is in getting some key decisions about your survey right.
https://s3.eu-west-2.amazonaws.com/tlf-public-assets/podcasts/Ep4.mp3
Greg and Stephen discuss chapter 3 of the book “Customer Satisfaction”, which starts with the question “Why isn’t customer satisfaction getting better, given all the work we’ve put into measuring it”. The secret is in getting some key decisions about your survey right.
https://s3.eu-west-2.amazonaws.com/tlf-public-assets/podcasts/Ep4.mp3