What you will learn in this episode:

• The importance of talking to your customer to find out what they want!
• Why the "omni-service" model is the future of distribution
• How the big-box and national brands are pulling business away from independent distributors
• A variety of ways online retailers are disrupting traditional distributors
• Why you should add more products and product categories to your website

On tap:

Matt: Yuengling Traditional Lager

Dave: Ardbeg Single Malt

David Gordon: Michelob Ultra... by necessity only. ;)