If there's one thing that marketers and consultants love to preach, it's the death of something: brands, SEO, content marketing, social media, sales funnels, programmers... the list goes on, and not a single proclamation has been right (with the possible exception of the Blackberry smartphone).

Jon Harrison, co-founder of Birmingham-based brand agency, One Black Bear, unleashes all the anger and annoyance we all feel at these silly pronouncements, sharing his own experience from several decades as a marketer, and what you can to do to see past the noise when you hear of the death of anything in marketing or business.