Who is your Target Audience?

Hosted by Vince Ventura and Craig Biertempfel

Goals

What can we do to communicate more naturally with customers?  How can we tailor messaging to increase impact?  Who are we talking to?

Creating a Target Audience or an Audience Avatar can help to:

• Decide on the best wording
• Decide on the best image
• Find the best times to send and post
• Decide when and what sales to have
• Guide your brand (along with your mission)

What is an avatar?

• Your perfect customer
• Detailed personality with likes and dislikes
• Name, age, gender, and location

How do I create a marketing avatar?

• Identify goals and values
• Identify where they get their information (how can you reach them?)
• Demographic information (Age, Sex, Location)
• Challenges and Pain Points (and how your business can help)

 

Key Points

• Make sure your message matches your audience
• Create an ideal customer that you will direct your messaging towards
• Make sure to fully develop this person, what they like, and how they like to be reached