It's easy to get started with social media ads but that doesn't mean it's easy to succeed. Many brands fail to get the results they want because they don't do their research or test different ads to see what works best for them.

The more you learn about the social media features for advertisers, the more you'll succeed and the better returns you'll see on your marketing investment. Here are tips to find out how to improve your ad campaigns right now and how to avoid common mistakes