Dr. Carly Drake, associate professor of marketing, says that “Everything is marketing, all around us, all the time.” Her research focuses on gender, bodies, and fitness culture, and her teaching includes everything from the basics of marketing to helping students use digital tools to tell their own stories.

Listen along as Drake shares her relationship-based approach to marketing and how she teaches students to sell not just products, but ideas. Plus, learn why she says her favorite students are B students.