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Episode 4
Experiential Marketing – The festival experience
Recorded live at Barclaycard Presents British Summer Time Hyde Park festival, episode 4 focuses on the evolution of Experiential Marketing. Our guests; Adam Lee (VP, Experiential Marketing at Barclaycard), Fran Derry (Board Director at Iris Culture) and Chris Marking (VP, Global Partnerships at AEG Presents) also talk about our main activation this year, ‘Perk Park’ and why it’s so important for brands to create memorable experiences for their customers.
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By The Global Brand TeamExperiential Marketing – The festival experience
Recorded live at Barclaycard Presents British Summer Time Hyde Park festival, episode 4 focuses on the evolution of Experiential Marketing. Our guests; Adam Lee (VP, Experiential Marketing at Barclaycard), Fran Derry (Board Director at Iris Culture) and Chris Marking (VP, Global Partnerships at AEG Presents) also talk about our main activation this year, ‘Perk Park’ and why it’s so important for brands to create memorable experiences for their customers.