This episode is about Muhammad Ali, and I have called it ‘Mission Statement’. 

Besides being the world’s best heavy weight champion Muhammad Ali was also a man of principles as a well as a man on a mission. He will for ever be known and admired for his boxing career as well as his principles and mission. He never chose the easy way, he was ready to face the consequences of living by his principles.

Listen to this week's episode to learn what companies can learn from Muhammad Ali in terms of implementing a strong and convincing Mission Statement.