Tad (he/him) is a digital advertising and programmatic media pioneer with a passion for helping sole proprietors, small businesses, and non-profits create effective and manageable brand strategies. Since 2018, he has created and led communities of small business owners in orchestrated, grassroots marketing and fundraising campaigns for non-profits such as Meals on Wheels, The Negro Leagues Baseball Museum, Josh Gibson Foundation, and Buck Leonard Association for Sports & Human Enrichment. Tad and his wife Karen Fassio are co-founders of Abundant Marketing Collective.