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Episode 4: Excelling in Ecommerce with Adam Pearce
Why are we still so obsessed with acquisition in ecommerce? And how should you be thinking about your ecommerce marketing in 2023?
In this episode, I interview Adam Pearce, Founder of Blend Commerce. Adam is an ecommerce expert who has won numerous agency awards most recently winning UK CRO agency of the year and Global CRO agency of the year.
We cover how Adam founded his agency with his brother-in-law Peter, and has grown it to a team of 18 people. We dive straight into CVO - customer value optimization - and why you should focus on this metric. We talk through the key trends you should be jumping as an ecommerce business, our obsession with acquisition, the risks from ChatGPT, the importance of long term community, and how you should be thinking about your ecommerce business in 2023. Keep it simple. This is an episode packed full of ecommerce insight and advice.
Enjoy!
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By Duncan McKayWhy are we still so obsessed with acquisition in ecommerce? And how should you be thinking about your ecommerce marketing in 2023?
In this episode, I interview Adam Pearce, Founder of Blend Commerce. Adam is an ecommerce expert who has won numerous agency awards most recently winning UK CRO agency of the year and Global CRO agency of the year.
We cover how Adam founded his agency with his brother-in-law Peter, and has grown it to a team of 18 people. We dive straight into CVO - customer value optimization - and why you should focus on this metric. We talk through the key trends you should be jumping as an ecommerce business, our obsession with acquisition, the risks from ChatGPT, the importance of long term community, and how you should be thinking about your ecommerce business in 2023. Keep it simple. This is an episode packed full of ecommerce insight and advice.
Enjoy!