Guest: Garfield Gourzong — Broker/Owner, 25 years in real estate; Chair, Realtors Association of Jamaica (North Coast Chapter) (Gourzong Realty Group — Jamaica).

Jamaica real estate—how service, referrals, and consistent content build a durable book of business. In this episode, Garfield shares why putting people first compounds results and how agents can turn social media into steady deal flow without “one-and-done” thinking. We also cover agent training and simple marketing moves that work.

Garfield’s story starts in the back seat of his mother’s car and advances to leading one of Jamaica’s largest independent brokerages. He explains the decision to leave a franchise model, blend its strengths with independent flexibility, and scale from ~30 agents under RE/MAX to nearly 200 agents island-wide within five years. You’ll hear practical advice for diaspora transactions, why referrals are the real engine, and how a genuine, low-production video can reach hundreds of thousands.

You’ll learn:

• Lead with service — why caring about the client’s outcome beats chasing commissions.
• Build a referral machine — how staying close to families turns one deal into many.
• Post with purpose — daily, simple videos over rare “perfect” posts.
• Know your product — match buyers to areas (e.g., Mandeville’s climate; MoBay, Ochi, Negril; Treasure Beach) with confidence.
• Train for confidence — GRG’s year-ahead schedule on Zoom plus a four-day fundamentals block.
• Handle diaspora deals — set expectations, explain Jamaica’s process, and refer communicative partners.
• Act “chameleonic” — adapt to personalities across attorneys, lenders, buyers, and sellers.
• Use soft hooks — warm the audience, invite curiosity, and end with a clear call to action.

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Social proof: GRG is now Jamaica’s second-largest brokerage and the largest independent — built on service, training, and referrals (as discussed in this episode).

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