In 1917 the design and marketing of American cemeteries would again change, as one man, a former chemist and miner, Hubert Eaton had a vision of a cemetery that was about life, not death. Eaton's unique marketing of the "memorial park" would eliminate gravestones, paint a glowing new-age Christian picture of death as a glorious resurrection, and most importantly monetize burial in ways never before imagined.

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