How do customers learn about your brand? How many times a week do they see your advertising? Matt Bain is a marketer on a mission to change the way we think about advertising -- to see advertising as a service, not pesky interruption. As marketing director at Spark, one of New Zealand's top telcos, he's making big changes and investing in new technologies to dramatically change the way the company interacts with customers and potential customers. In this podcast, hosts Anna Kraft and Hannes Schneider talk with leaders from around the telco industry about the big questions they're asking and the dramatic transformations they're leading.

Anna, Hannes, and the Telco Industry is produced by the business transformation experts at Kearney, a global management consulting firm. We help our clients confidently set a course to navigate disruptions and transform their thinking. Learn more at Kearney.com.