When asked about his *love of the game, basketball legend, Kobe Bryant, replied: ‘the smell, the sound, the sneakers squeaking on the wood, the strategies, the competition, the fans.’ Then it got Anthony Gedge, thinking about you. What do you love about the game of dentistry? For Gedge, it’s the unknown. The thrill, the excitement of how prospects react to certain marketing campaigns, what works, what does not, what can be done next time to increase results.

Anthony Gedge is the founder of Disrupters in Dentistry.
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