The election is (finally) over -  but don't worry we aren't ready to get into that quite yet. In this episode, we talk with Senior Digital Marketing Strategist and resident data tracking and analytics expert, Ian Hammond, about the benefits of tracking phone calls for marketing purposes. Ian knows the ins and outs of call tracking, and provides some insight into how other HVAC, home performance, solar, and better building industry contractors have leveraged the data from their phone calls to optimize their marketing efforts.

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